Learn and Practice the Principles of Strategic CaseMaking
You and your partners are working hard to redesign the outdated, harmful systems that are keeping us from the future we all want. But the ways you may have learned to build support for those changes aren’t often rooted in science and can backfire - leaving you both drained and further from your goals.
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We can learn to persuade effectively - and get re-energized - together!
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The skills and strategies we teach are rooted in Dr. Tiffany Manuel's unique analysis of 30 years of social science and community practice. ​We understand deeply what persuades people to get involved and take action to advance solutions that benefit everyone.​
Start building momentum together
Six facilitated discussions where your team, board or coalition will learn and practice all 10 principles of Strategic CaseMaking™. They'll leave with concrete next steps and ways to practice what they've learned.
Session 1
Reimagining how you build a case for justice
Session 3
Using the power of the pivot to neutralize negativity
Session 5
Building narrative power by telling the "story of us"
Session 2
Building energy and urgency for your work
Session 4
Anchoring your case in solutions to build optimism and hope
Session 6
Telegraphing your success through transparency and accountability
WHAT PEOPLE SAY
Caitlin Golden, Chief Policy & Strategy Officer, Massachusetts Housing & Shelter Alliance
I’m very grateful for the work you and your team did with the cohort. I have definitely already referenced CaseMade principles many times as we’ve thought about our communications and advocacy strategies.